Premier Choice Group
Providing independent advice to individuals and businesses for their insurance needs.
Who is Premier Choice Group?
Professional service with a personal touch
Premier Choice Group was established in 1996 with the aim to offer a truly independent personal service to both individual and corporate clients. While we primarily focused our efforts around health insurance, we have since successfully expanded to offer advice on all health, risk, protection and employee benefits products.
We’re also part of Brown & Brown, Inc. one of the world’s largest insurance broking businesses. Brown & Brown supports our business by providing access to strong insurance partnerships, enhanced insurance products, risk management resources, and the expertise of over 14000 insurance professionals worldwide.
The independent approach to insurance
We’ve been helping individuals and businesses with their insurance needs for over 25 years. Ranging from personal health to business protection and employee benefits, we offer an easy to understand yet professional service across a range of products. Learn more about the types of insurance we offer below.
We’re independent of providers, meaning that we have access to a broad range of insurance products across the UK, and offer an unbiased approach to choosing the best option for you.
Personal health
Our personal health advisors can support you with all of your individual health insurance needs. Whether you’re looking for health insurance, international medical insurance or protection products, we offer an independent service that aims to support you throughout the process.
Personal Health Insurance
Group health
Our specialist group health insurance brokers are available to help you with all health related business insurances. We can help you understand the benefits of each policy, answer any questions you may have, and aim to find you the right combination of policies to offer the cover you need. Learn more about our group health services, from group health insurance to employee cash plans.
Group Health Insurance
Business protection
Protect your business from inherent risks through purposefully designed business insurance. Our advisors will help you understand the various options you have to protect your business and support you before, during and after purchasing a plan.
Business Protection Insurance
Group risk
Designed to protect your business and its employees, group risk insurance may reduce the impact an adverse event has on your company. Our advisors are on-hand to listen and understand the risks in your business and find the right policies for your needs.
Group Risk InsuranceInsurance services
Our advisors are on-hand to help with personal and business protection needs. Learn more about the types of insurance we specialise in below.
Health Insurance
Access private medical services, treatments and facilities through a dedicated health insurance policy. Available to individuals, families and groups.
Learn moreHealth Assessments
Take a private health assessment to understand your current mental and physical health better. Create an action plan and access ongoing support services to improve areas of health.
Learn moreInternational Health Insurance
Access private medical services and avoid having to use public healthcare systems while you’re away from the UK for an extended period of time.
Learn moreTravel and Holiday Insurance
Protect yourself and your family while travelling outside of the UK. Choose from various cover options for a range of issues and scenarios you may find yourself in while travelling.
Learn moreInternational Group Health Insurance
Cover your employees for private medical treatment if they travel abroad or relocate to an overseas office.
Learn moreBusiness Health Insurance
Cover your employees for the private diagnosis and treatment of medical conditions, as well as access to additional help and support services.
Learn moreHealthcare Trusts
Provide private healthcare and wellbeing coverage to your employees through a flexible, tax efficient trust that puts you in control of how you deliver health benefits.
Learn moreEmployee Health Assessments
Health assessments may help you to understand the general health of your employees, and whether there are any risks to your staff and business due to health issues. Receive and implement action plans that aim to combat these risks, while benefitting from a healthier workforce.
Learn moreBusiness Health Cash Plans
Help your employees with their health related costs through a business health cash plan. Cover expenses such as dental, optical and subscriptions up to a limit for the employees covered under the plan.
Learn moreBusiness Travel Insurance
Protect individuals or groups of employees when they travel internationally. Cover them for a single trip or opt for an annual policy if your staff travel overseas often.
Learn moreOccupational Health Services
Understand any health risks with your business and create a targeted action plan designed to prevent absence and support employees returning from illness.
Learn moreBusiness Dental Insurance
This would cover your employees for preventative and restorative treatments such as dental checkups, treatments, and consultations.
Learn moreKey Person
Protect your business from the loss of an employee who is essential to your company’s ability to operate or generate revenue.
Learn moreRelevant Life
Cover individual employees against their death or a critical illness diagnosis and provide financial support to their dependents.
Learn moreShareholder Protection
Purchase a plan that protects all shareholders in a private limited company or partnership if a shareholder passes away or becomes critically ill.
Learn moreCritical Illness
Receive a cash lump sum if you’re diagnosed with a critical illness to help with your own and your dependent's financial commitments.
Learn moreExecutive Income
If an employee is unable to work due to injury or illness, executive income protection can provide financial support to cover some of the associated costs to the employee and business.
Learn moreIncome Protection
If you’re unable to work through injury or illness, receive financial support for your ongoing payments, such as loans, mortgages and day-to-day expenses.
Learn moreGroup Critical Illness
Provide group critical illness cover as a benefit to your employees in case they or their families are diagnosed with a critical illness.
Learn moreGroup Income Protection
If your employees are unable to work, group income protection can provide financial support to them and your business.
Learn moreGroup Life Assurance
Protect your employees and their families if a member of your workforce passes away during their employment.
Learn moreSpeak to an independent insurance advisor
Our advisors are available to answer any questions, compare or renew policies, and help advise you on insurance needs. To speak to someone, provide some contact information, and a member will be in touch.
Insights, guides and explainers
We regularly publish articles that offer detailed explanations of the types of insurance products we offer. From guidance on the best way to approach buying insurance, to answers to niche questions about specific products, read our insights to learn more.
What does group critical illness insurance cover? A guide for UK companies
Group critical illness insurance provides financial protection for employees diagnosed with serious medical conditions, offering a lump-sum payment to support them financially during difficult times. In this guide, we’ll detail what group critical illness insurance covers, its importance for businesses, and how to effectively incorporate it into your employee benefits package.
Employee dental insurance
This guide dives into the essentials of employee dental insurance, covering what it is, the different cover options available, and its significance for both employers and employees. We'll explore how dental insurance works, from policy costs and tax implications to the process of making claims. Whether you're considering offering dental insurance for the first time or looking to improve existing benefits, this article provides the insights you need to navigate your options.
What is group life assurance?
Group life assurance, sometimes referred to as death in service benefit, will cover employees against their death. If an insured employee passes away and a valid claim is made, a cash lump sum or regular pension payments will be made to their beneficiaries.
What is executive income protection?
Executive income protection protects businesses and their employees against the financial impact of a staff member being unable to work due to illness or injury. When a successful claim is made, the policy will pay a monthly cash amount based on the employee’s salary to the business.
Why choose Premier Choice Group?
Personal market analysis
Our team will personally review your options
Free comparison service
Our no obligation service is entirely free
Independent advice
Our advice is always unbiased and impartial
Fair analysis
We aim to offer a fair analysis of policies available on the market
Single UK-based contact
A UK based company providing a nationwide service
Qualified advisors
Authorised & regulated by the Financial Conduct Authority