Lucy Pearce

Lucy Pearce

Commercial Director

Lucy Pearce Cert CII, is the newly appointed Commercial Director of Premier Choice Group following the recent acquisition of Advo Group Ltd. With 20 years’ experience working as an employee benefits intermediary, Lucy brings a wealth of knowledge and enthusiasm for the industry, along with a strong strategic management background. Lucy is motivational and driven, thriving in the development and growth of both individual and business relationships.  

Lucy’s passion and positivity in her approach to business is well respected in the industry and has led to great success in her previous roles.

Lucy lives in Kent, has a 14 year old daughter and is a keen horse rider in her spare time.